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Patches

by 06/02/2019
Neighborhood: East Village, Lower East Side

  I’ve been accused of many things, but never of false modesty. You’d have to be pretty old to remember the catchy TV ads that the long departed Braniff Airways used to run. They hired celebrities like New York Jets star quarterback Joe Namath to recite one line: “If you’ve got it … flaunt it! […]

“I Got You”

by 08/07/2016
Neighborhood: Chelsea, Manhattan

There’s a corner store in Chelsea that sells the best deli meat I’ve ever eaten. I found it when I moved to New York from Israel six years ago. My apartment was a block away, but even after I moved to the Upper West Side, I kept taking the 1 train to the store. Every […]

There Will Be Blood

by 04/23/2014
Neighborhood: Yorkville

At 16, my dream job was working behind the deli counter at Daitch Shopwell. As a stock boy this would be a coup. Watching Milton or Marty cut thin slices of rare roast beef and Jarlsberg Swiss, I cried with pain. Pain that some son of a bitch was going to eat that tasty mound […]